Publicity Hound

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Everybody’s favorite bimbo (who shall remain nameless here, but is named for a city famous for espresso, croissants and the occasional surrender) was in the news again last week, this time for a DUI. Seems all she needs to do is have one too many margaritas and get behind the wheel of a $500,000 Mercedes, and suddenly a traffic stop becomes an international sensation.

Sigh. If only it were so easy for a relatively new science-fiction writer.

Then again, if you wanna do something right–and if you’re too cheap to hire a publicist–you best be prepared to do it yourself. In that spirit, it’s off to the publicity races again! Armed only with a box full of PRODIGAL copies and lots of chutzpah, I’ve been making the rounds with various media outlets trying to line up reviews, interviews and whatever other views I can come up with. Bantam sent out about 200 review copies, which covers most of the standard territory. Believe it or not, though, an author has to do a lot of legwork on his or her own to generate interest in a book–particularly if said author is relatively new to the game.

Still, I haven’t managed too badly hitting those mean streets on my own. And I’ve found a number of very nice people who have not only indulged my literary pursuits, but also taken an active interest in getting the word out. As I’ve said before, you’d be surprised at what you can get by simply asking–and sending along the occasional box of cigars.

In the meanwhile, who knows what might pop up? Keep that spotlight shining, Mr. DeMille. I’m ready for my close-up!

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